Harry’s is a razor provider that embodies the notion that shaving shouldn’t be so dreadfully expensive. They provide stylish, quality razors at a fraction of the cost of big-name providers like Gillette and Schick. Their primary competition is Dollar Shave Club, but unlike DSC, Harry’s is targeted more at men who are concerned with style and quality. I wanted to create a campaign that showcased their beautiful products in a minimalistic way that would appeal to style-conscious, savvy men who want quality razors at fair prices.

I was responsible for producing all the copy and executing the graphic design for this campaign, which was done as a final project for my intro to copywriting class at UNT.