Dolan Law
The Dolan Law firm is a premier law office based in Chicago specializing in personal injury, civil rights, and wrongful death. Despite being well established and well known, Dolan is always looking for new clients to represent. Dolan came to Screamer asking for a direct mailer that would break through the clutter and incentivise people to refer and use Dolan Law’s services.
The target audience consisted of other lawyers and previous clients. Dolan didn’t just want standard law collateral boasting how much money they have made for their clients. They wanted something that would demonstrate the true value of their law firm: their ability to make real changes in the justice system to better protect not only the people of Chicago, but the people of Illinois in general. What we came up with was a lenticular boasting the message that while the money is important, making a change for the better is more important. We linked the mailer with a landing page to further illustrate Dolan’s dedication to making change for the better, and to allow us to measure the mailer’s engagement performance.
Direct Mailer Copy:
The Dolan Difference
When Dolan Law takes a case, we don’t just see an opportunity for a monetary award; we see an opportunity to make a change. A change to not only protect our clients, but anyone who falls victim to similar injustices.
In case after case, Dolan Law has proven its ability to successfully advocate for its clients forcefully while making real changes in the justice system to better protect future plaintiffs. This is the Dolan difference.
Whether in the practice area of personal injury, civil rights, or wrongful death, Dolan Law fights to protect victims’ rights. We have an extensive record of successful outcomes from trials relating to medical malpractice, trucking and auto crashes, dangerous products, civil rights, and wrongful termination. Dolan Law also does not shy away from the difficult cases on behalf of crime victims. Because of this reputation, Dolan Law consistently receives referrals from retired judges, public officials, lawyers, and even former opponents. But the most treasured referrals consistently come from former or current clients who are pleased with how they have been represented.
See the change at dolanlaw.com/change
Landing Page Copy:
The Kelsey Little Law
Overview: 13-year-old Kelsey Little was walking home from buying ice cream with two friends when she was hit and nearly killed by a pickup truck driven by a 15-year-old boy on a driving permit. The impact broke every bone in her face and left part of her skull exposed. Kelsey truly believed that she was going to die. In the hospital, she turned to her mother and said: “Mom, I love you. I love you. I know I’m going to die, but don’t be sad.” Three days later, the underage driver of the truck got his license from the Secretary of State’s office with no questions asked. Kelsey survived, but to this day still suffers from headaches and embarrassment from her scars as a result of this horrific collision.
Change: Illinois House Bill 1009, also known as “Kelsey’s Law” was passed, which forbids drivers age 18 or younger from getting their licenses if they have an outstanding traffic citation. It also allows prosecutors to request a court to invalidate a driver’s license if he or she causes death or serious injury while breaking traffic rules.
Estate of Mersaides McCauley vs. IDOC Parole Agent Winfield, et al.
Overview: On April 6, 2008, 22-year-old Mersaides McCauley was shot and killed by her ex-boyfriend, Glenford Martinez, as she left the parking lot of her church in Chicago. Martinez then turned the gun on himself. At the time of the murder-suicide, Martinez was on parole after serving a 13-year sentence for an earlier homicide. Martinez had a history of harassing and assaulting McCauley, which was in violation of both his parole and a court order of protection issued on McCauley’s behalf. Chicago law-enforcement and Illinois corrections officials were aware of these violations and could have ensured that Martinez was detained without bail, but they neglected to issue a parole-violation warrant or arrest him for violating the order of protection.
Change: A new Illinois state law named after Mersaides was passed, requiring parolees accused of domestic violence to be automatically arrested for violating their parole.
Blount vs. Jovon Broadcasting et al.
Overview: Jerri Blount, a former sales manager at a Chicago television station, was fired after she expressed a willingness to testify against her superior, Joseph Stroud, in a federal discrimination suit involving a coworker. Blount claimed that her discharge was unjust and done in retaliation for telling Stroud she would refuse to testify as he was demanding.
Change: This case was one of great significance, traveling to the Illinois Supreme Court and U.S. Supreme Court, changing the face of employment discrimination in Illinois through amendments to the Human Rights Act. After a jury trial, Dolan Law secured a jury award of more than $3 million, including $2.8 million in punitive damages.