Screamer Co.
The Screamer Company is a full-service, boutique advertising agency based in Austin, Texas. As a full-time intern, I was responsible for writing a bimonthly blog, monitoring and posting to their Facebook page, creative conceptualizing, proofreading, and writing any and all marketing and advertising material for clients.
The greatest benefit of working at a small agency is the ability to learn not only more about the art of copywriting, but more about every aspect of what makes an advertising agency function, from account management to creative direction.
I was blessed to work with an amazing group of individuals, and I learned so many valuable lessons that I will no doubt carry with me throughout the rest of my career.
SEO Blog Copy:
In a world where Google is both a verb and a noun, a basic knowledge of search engine optimization (SEO) is imperative to any business’ success. At its most basic, SEO is the process of increasing a website’s presence in organic search results with the end goal of driving more traffic to that website. SEO should create a smooth user experience by communicating to search engines your online objectives so they can recommend your website for related searches.
Web pages, videos, images, etc. are displayed based on what the search engine considers to be most relevant to the user. In an attempt to create a stronger, safer, more legitimate user experience, all search engines are open about what will help or hurt search display rankings. Below you will find six simple tips to help your business optimize its search engine ranking and, therefore, increase website traffic and business.
1. Monitor Where You Stand
If you are just getting started, you need to run some basic analytics on your website to determine not only where you stand, but also the adjustments you need to make to be in better standings. Alexa and Google Toolbar are two tools that help you keep an eye on your page’s rank. You should also check your referrer log to determine where your visitors are coming from and the search terms they are using to find your site. While these steps are imperative for getting started, they are also invaluable to businesses that already have an SEO strategy in place. With the regular monitoring and tweaking of your strategy, your website can be optimized to be easily found by anyone seeking a business of your kind, which will ultimately increase awareness, drive website traffic, and fuel new business and sales.
2. Link Back To Yourself
One of the most basic strategies for SEO is integrating links into your site and others; it’s one of the easiest ways to boost traffic to a page. It should be standard practice to link back to your page frequently when creating new content or posting on other sites. MarketingVox, a resource offering the latest news and developments in the field of online marketing, advises that you also make the anchor text (clickable text in a hyperlink) search engine friendly: “The more relevant words point to a page, the more likely that page is to appear in search results when users run a query with those terms.” It is important to make sure that your links are appropriate and pose some value to the viewer. Also, be careful to not utilize links excessively as you don’t want your visitors to get irritated.
Site Selection Blog Copy:
You’ve heard it once, you’ve heard it twice, and you’re about to hear it again: location, location, location. As trite as it may seem, location really is everything. How else can you explain why one million dollars can buy you 1,000 square feet in San Francisco and over 80,000 square feet in Detroit? Location! That being said, it should come as no surprise that selecting a location for your business is important. There are a number of factors that need to be assessed when investigating where to set up shop. Below are four simple questions to ask yourself when selecting a location for your business.
1. What kind of business are you, and what location would work best for your needs?
The type of industry you are in can have a profound impact on choosing the right location for your business. Some ventures rely heavily on traveling to their clients. In these instances, the location of your business is not as important, because clients are not actively visiting your store. However, if the location of your business will be the forefront for selling your product or service, you have to make careful considerations as to what type of facility to select. Below is a brief description of the five types of business locations. Selecting the right one for your business is crucial to success.
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