Vetted Well

Vetted Well is a restaurant and bar located inside the Alamo Draft House in south Dallas' Cedars neighborhood.

Black Book Ink was enlisted to brand the establishment and create a number of deliverables including a brand suite, logos, menus, signage, and a website.

Vetted Well came with an established name and attitude, we were simply asked to fully vet and explore their desired theme and turn it into a brand suite that they could use to make their already legit restaurant concept even more legit.

I was lucky enough to be able to work on every aspect of creating this brand, from the initial presentations and the menu designs, to production work including photoshoots for image assets and writing the copy for the website.

If you ever find yourself in south Dallas, you should give this place a try. The views are great, the patio is huge, the drinks are strong, and the food is downright delicious. What else could you ask for?

Master Logotype

This strong logo takes classic serifs and alters them to create a subtle yet unique presence that is instantly memorable without being off-putting. The logo features a stamped/screen printed texture, suggesting it is handmade and physical. This rugged feature also makes this logo easily usable on a variety of media, both physical and digital.

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Inspiration

Inspired by 1980's skate culture and classic sports, Vetted Well's branding is lively and engaging, encouraging excitement and alluding to the casual and fun atmosphere. It's relaxed, bold, and lacking any sense of exclusivity.

Application

Utilizing raw materials and textured objects, the interior will feel warm and approachable while maintaining a rough and refined appearance.

Signage

The signage will incorporate rugged materials and textures to continue the brand essence in physical form.

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Our Story

Vetted Well is a neighborhood bar born out of a desire to provide customers with a unique and friendly experience. From the food and drinks to the karaoke rooms, everything was conceived and selected as a result of the careful and critical examination of quality. So kick back and relax, maybe take in the downtown views while sipping your favorite cocktail. Whatever you do here, we’re sure you’ll see Vetted Well was created with your good time in mind.

Karaoke

Sing your heart out in the privacy of our themed karaoke rooms.

Space Invader Room

Set phasers for fun in this 25th century nostalgic-futuristic spaceship deck. You'll be rocketing the karaokeverse at light speed as you perform the top music hits from planet Earth and elsewhere in the galaxy.

Funhouse Room

Contorting mirrors! Laughing clowns! All the colors of carnival craziness! Lose yourself in the wayward wildness of the manic midway.

Blockhead

Step into this multi-colored funsplosion based on the rectangular blocks of kids' imaginations and enjoy complete karaoke creativity in a zone of infinite possibility.

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